“Instead of having a person manually gather information from multiple websites,
can this be automated?

This is the question we hear most often at the HI FENN team these days, and it holds an important point. People asking this don’t just want AI to automate searching; they want the search to be performed with a clear purpose and specific criteria, just like a person would do.

From recommending financial products (ETFs) and personalized customer product suggestions to sourcing goods—many people across various fields have this specific need. So, I decided to build one myself.

Holiday Gifts: No More Predictable Choices!

With Chuseok (Korean Thanksgiving) approaching, the company needs to prepare gifts for employees. But the same old Hanwoo beef or Korean ginseng sets every year feel a bit lackluster, right? So, using the HI FENN Agent Studio, I created an Agent that recommends fresh products that are genuinely thoughtful and reflect the latest trends.

A Clear Mission for the Agent (Prompting)

The mission given to the Agent was as follows:

• Ensure employees experience fresh, high-end food different from last year.
• The price must be over 50,000 KRW.
• The food must be premium and non-perishable.
• Avoid brands or compositions frequently seen in existing holiday gift sets.
• Focus on recommending products that are recently trending or frequently mentioned on social media/SNS.
• Cover diverse food groups, including fruit, meat, oil, tea/health foods, and desserts, to consider satisfaction across different age groups.

The Agent’s Surprising Workflow (Job Planning)

This Agent worked incredibly smartly! It was as if an experienced food category MD from a major online retailer (like Kurly) was doing the job.

Phase One: Grasping Trends

• Identifies new products launched within the last three months or those rapidly gaining popularity on SNS/blogs.

Phase Two: Multi-faceted Verification of Sales Info and Reviews

• Thoroughly checks sales information and reviews on major online shopping malls (Coupang, Kurly, SSG.COM, E-Mart Mall, etc.).
• Analyzes actual purchase reviews and trendiness on Instagram, YouTube, and Naver blogs.

Phase Three: Smart Filtering

• Applies filters: Over 100,000 KRW / Premium / Non-perishable / Shipping available, selecting only the products that pass these criteria.

The Result: Trendy and Specific Gift Recommendations

The results were truly satisfying. The Agent neatly summarized the following information for each recommended product:

• Product Name
• Brand/Origin
• Purchase Link
• Summary of Recent Reviews
• Sales Volume / Number of Reviews
• Recommended Age Group

Personally, I was genuinely surprised when the Agent recommended the Piaf Signature Chocolate Box (15 pc.). If a company gave Piaf chocolate as a holiday gift, the employees would surely be impressed!

With this level of recommendation, a person no longer needs the hassle of browsing multiple sites to find thoughtful gifts, right?

The Magic of Work Efficiency Created in 1 Minute

The real charm of the HI FENN Agent Studio lies here: You can create such a smart Agent in just 1 minute by simply writing a clear prompt, without any complex development process.

When searching tasks become this easy, people can step away from repetitive search work and focus on more analytical tasks—whether that’s analyzing financial products, customizing customer product recommendations, or sourcing goods.

Closing Thoughts

This experience made me curious about what other search Agents can be created with the HI FENN platform’s Agent Studio. It was truly fascinating to be able to simply use prompting to create an Agent that has a clear sense of purpose, just like a human. If you were to use the HI FENN Agent Studio, what task would you want to streamline?

If you are curious about the HI FENN Agent Studio, please contact us anytime! We are ready to make your work more efficient.🚀